Delivering consistent value
A long-term partnership, helping modernize Champion's web experience
Champion as Company
Champion operates across numerous markets, each with unique service areas, messaging needs, and customer expectations. Managing a large, content-heavy website while keeping experiences localized, performant, and up to date requires constant coordination and technical oversight (and we are more than happy to assist).
Industry: B2C | Commerce | Manufacturing
The Partnership
The challenge isn’t a single redesign, it's sustaining a high-quality, localized digital experience over time, without slowing down marketing or overwhelming internal teams.
We partner with Champion as a digital extension of their internal team, delivering a blend of strategy, design, development, and infrastructure support.
Understanding the value
Success doesn’t happen by guessing; we started by understanding the business and its goals, before digging deeper to define its customers and understand their needs.
Support Localized Marketing at Scale
ZIP code–driven content allows Champion to speak directly to customers in different regions—without duplicating effort or fragmenting the platform.
Maintain Momentum Without Disruption
Regular monthly deploys ensure improvements are delivered continuously, without large, disruptive releases.
Support Internal Operations Load
With infrastructure, deployments, and updates handled externally, internal teams can focus on growth and sales—not site maintenance.
Change is inevitable
Our partnership blends creative and technical disciplines into a single workflow
Rather than treating the website as a static deliverable, we have built and refined it as a living platform. Modular page sections that can be updated or expanded quickly, content systems that support rapid messaging changes, and design patterns optimized for conversion and clarity are just a few ways we allow Champion to respond quickly to market needs while maintaining brand consistency.
We create new content and layouts making sure they are designed with deployment in mind. We handle monthly releases, balancing innovation with stability. Paired with continuous server management ensures performance and uptime. The result is a platform that remains current, relevant, and dependable—month after month.
Following the data
Mobile-first design
Our UX team made the suggestion early on to break apart the complex information and spread it out over multiple lightweight content pages. We focused on a mobile-friendly layout first that then drove the desktop experience.
Why? According to Pew Research, 81% of U.S. consumers now have smartphones, and 20% of those customers no longer use desktops, but instead use their smartphones as their primary browsing device.
More importantly, reviewing Champion's site analytics showed that they receive 3 times as much mobile traffic as on other devices.
A Trusted Partner
We've delivered time and time again
Through monthly planned, reliable deployments, we've implemented dozens of localized services, supported through ZIP code targeting. Continuous Design, content, and platform improvements have reduced internal overhead and operational risk.
By consolidating these services under a single partnership, Champion gained speed, consistency, and confidence in their digital operations.
Follow the data, and do what works
The core strategy we implemented was to use Pinterest-style product photography to reinforce product branding and crystallize the Champion message. According to HubSpot, “…if a relevant image is paired with that same information, people retained 65% of the information three days later.” This means that big photos not only make Champion product shine, they also enable the customer to fall in love with the idea.
Why? Big bold visuals create a connection to the product and enable customers to envision themselves using it in their own homes.
We also utilized interactive elements, allowing the customer to get up close and personal with products and reaffirm their quality. For example, we created “Parts of a Sunroom", which are overlays that showcase the product's features and establish differentiators. Another interactive section walks customers through the various features and options, accompanied by quotes from the engineers.
Why? Interactive elements that require the customer to move around the page, and push the customer to engage and learn more.
Localization turns scale into relevance, transforming a national site into a personalized experience that feels contextual and immediately actionable.
Providing Peace of Mind
Contributing to Longevity
Agentic Destinations
We help shape what’s possible.
Top companies understand the importance of evolution. Our 12-year partnership with Speedway was driven by early adoption and pushing innovation.