Driving Innovation
Helping scale 7-Eleven’s mobile innovation engine
The Project
7-Eleven operates one of the most widely used convenience retail apps in the country. Supporting rewards, payments, fuel, delivery, and in-store experiences for millions of customers is a huge undertaking. As customer expectations accelerate, so does the need for speed, stability, and continuous innovation.
Industry: Convenience | Mobile App
Year: 2021-Present
The Challenge
We partner with 7-Eleven as an embedded mobile development team, strengthening delivery, increasing velocity, and expanding engineering capacity. All while reinforcing quality across critical product initiatives.
Today, we provide them with a team of mobile developers, QA specialists, and project managers, operating as a seamless extension of their internal organization.
Powering Business Outcomes
Success doesn’t happen by guessing; we started by understanding the business and its goals, before digging deeper to define its customers and understand their needs.
Increase Release Velocity
Additional support means shipping features faster, without increasing risk. Our developers are integrated directly into existing squads, contributing across sprint cycles, feature builds, refactors, and performance optimization.
Strengthen Engineering Capacity
With multiple product streams running simultaneously, internal bandwidth was under pressure. Our team fills critical mobile roles across multiple teams, providing stability and specialized expertise without adding internal overhead.
Improve Quality & Reduce Risk
Mobile at scale demands rigorous QA. Our dedicated QA specialists build and maintain automated test coverage while serving as the final line of defense before releases.
Top-notch Support
Our Embedded Team Structure
Mobile Engineering- small, dedicated teams
Our team members serve in various mobile development roles across two squads, contributing to:
Feature development
Refactoring and technical debt reduction
Performance optimization
API integrations
Loyalty and transactional flows
App stability improvements
Operational Leadership
A dedicated manager oversees our embedded engineers while also coordinating larger operational initiatives with 7-Eleven leadership.
Cross-team communication alignment
Resource planning and forecasting
Delivery accountability
Escalation management
Performance oversight
Strategic roadmap support
Quality Assurance
For us, quality is not a checkpoint; it’s a discipline.
Our QA specialists:
Write and maintain automated test suites
Conduct manual regression testing for high-risk releases
Validate feature integrity across devices
Identify and document reproducible bugs
Serve as the final validation layer before production deployment
How we work
We've perfected collaboration with three guiding principles.
Embed, Don’t Outsource
We integrate into sprint rituals, tooling, and communication platforms. No silos. No hand-offs.
Engineer for Stability
Retail mobile apps operate at high stakes—loyalty balances, fuel transactions, and payments. Our work prioritizes reliability and performance at scale.
Quality as a Gatekeeper
Automated testing and disciplined QA serve as our final defense before customer impact.
Longterm Solutions
Integrated Teams, Integrated Outcomes
While specific metrics remain confidential, our partnership has consistently delivered measurable impact. By embedding across multiple mobile teams, we’ve sustained feature velocity, expanded automated QA coverage, reduced production defects, and strengthened operational alignment.
The result is scalable engineering capacity without internal disruption—and a mobile ecosystem that continues to evolve at the pace customers expect.
From Team Augmentation to Strategic Partnership
Before our engagement
Before we stepped in, internal mobile teams were stretched thin with balancing rising customer expectations against limited bandwidth. Feature backlogs continued to grow, application complexity compounded with every release, and rollout cycles slowed under the weight of scale. Innovation was constrained not by vision, but by capacity.
After Partnership
With our partnership in place, delivery transformed from reactive to reliable. Embedded support across multiple teams created stability and momentum, accelerating development velocity without compromising quality. Structured QA discipline strengthened release confidence, while clear operational oversight aligned execution with strategic priorities.
Our team maintains app stability, turns customer feedback into rapid improvements, and keeps the product evolving with modern mobile best practices.
Reducing Overhead
Allowing your team to do what they do best
We help shape what’s possible.
Top companies understand the importance of evolution. Our 12-year partnership with Speedway was driven by early adoption and pushing innovation.