Driving Innovation
Empowering teams to create, render, and download visual assets
The Project
We partnered with Adobe’s Substance team to design and develop a custom 3D pipeline tool that allows marketers and creatives to add 3D assets, assemble scenes, render visuals, and export final images—all from a single, intuitive platform.
Industry: 3D Pipelining | Application Development | Marketing
The Challenge
Modern marketing teams are under constant pressure to produce more visual content, faster. Traditional workflows like photoshoots, external vendors, and manual revisions are expensive, slow, and difficult to scale. As content demands increased, these traditional workflows became a bottleneck, limiting creative experimentation.
Delivering on core business objectives
Success doesn’t happen by guessing; we started by understanding the business and its goals, before digging deeper to define its customers and understand their needs.
Simplify Complex Workflows
The platform abstracts away technical complexity, allowing users to focus on composition and storytelling rather than tools and file formats.
Accelerate Production
What once took days or weeks across multiple tools can now be completed in hours—without bottlenecks or handoffs.
Expand Access to 3D
By lowering the barrier to entry, teams across marketing, product, and design can create 3D visuals without relying on specialists.
The Partnership
Multiple teams meant a collaboration that spanned across seas
Marketing teams needed a faster, more flexible way to create visual content.
Key Challenges:
- Heavy reliance on photoshoots and external vendors
- High costs associated with reshoots and revisions
- Limited ability for non-technical users to create or customize
- Inconsistent visuals across campaigns and channels
We’re enabling marketers to create studio-quality visuals when they need them.
Key Features:
- Enable rapid scene creation and iteration
- Allow non-technical users to work with 3D assets
- Standardize brand visuals across campaigns
- Scale effortlessly as content needs grow
Getting right to work
Pairing the speed of AI with years of industry expertise.
Time is always of the essence and while the ask was unique we started the process by taking user stories and journeys and mapped those out quickly by utilizing AI.
We first crafted user journeys before plugging those into UX Pilot to rapidly plan out the application. This propelled the project forward getting us something to play with while clarifying assumptions.
As part of this process we also researched existing software for best practices before further refining and then creating a prototype.
We believe in building for the widest audience possible.
We worked within Adobe's design system to fully build out the application, with consideration for all platforms.
Rational • Human • Focused
The result
Bringing 3D creation within reach
We designed and built a single, intuitive 3D pipeline platform that enables users with little to no 3D experience to import and manage 3D assets, assemble scenes visually and configure lighting, materials, and camera views. Culminating in the output of 3D assets for visuals, marketing materials and more.
By unifying the entire workflow into a single platform, the tool eliminates the need for specialized software, manual exports, or deep technical knowledge, dramatically reducing time-to-output.
Day or night, you're good
From multiple, fragmented tools to a single platform
We approached the platform with a product-first mindset, prioritizing usability, clarity, and scalability. The experience was designed to feel approachable for beginners while remaining powerful enough for advanced users.
The platform supports a wide range of applications, including product visualization, marketing and eCommerce imagery, concept exploration, and internal presentations and prototypes.
Teams can now generate infinite outputs as they need them
By centralizing the workflow into a single platform, we fundamentally changed who can create and how fast they can do it.
Talk is Cheap
Understanding the value
We help shape what’s possible.
Top companies understand the importance of evolution. Our 12-year partnership with Speedway was driven by early adoption and pushing innovation.