Magnetic Mobile Welcomes New CEO Josh Diskin

Jeff Thoele


CONTACT: Jeffrey Thoele, (937) 999-2181 or [email protected]

July 17, 2023 (MIAMISBURG, Ohio) — Digital experience agency Magnetic Mobile is pleased to announce that Josh Diskin has been named Chief Executive Officer. Under his leadership, the company will continue to support its existing clients with exceptional customer care and scale with new long-term partners on exciting digital transformation initiatives.

Diskin has been helping Fortune 500 brands elevate their customer experience through cutting-edge digital experiences for more than a decade. He previously served as the Director of Business Development for Detroit Labs, an organization he joined in 2012. He graduated from University of Pennsylvania with honors and holds a J.D. focused in Intellectual Property from the Cardozo School of Law and has extensive experience in business development, contracting, and strategic planning.

In his new role, Diskin will focus on expanding Magnetic’s diverse client portfolio by establishing relationships with both regional and national brands through new opportunity identification and strategic marketing efforts. In addition to executive-level operational oversight, he will monitor the marketplace and work closely with customers to ensure needs are being incorporated into the product development and enhancement cycle.  

“Josh’s background nurturing new partnerships in the technology space makes him the right person to take Magnetic’s success to the next level,” said Beck Besecker, Magnetic Mobile co-founder and board member. “He started with Detroit Labs when they were similar in size to Magnetic and has helped them scale to a much larger workforce to support their Fortune 500 clientele. He knows this industry and has the right mix of skills to apply Magnetic’s talents to innovative solutions for new and existing clients.”

Magnetic Mobile combines data-driven design strategy with the latest technology to create digital experiences that keep customers coming back for more. With expertise in UX design, content strategy, front-end and back-end web development, mobile applications, and digital promotions management, Magnetic supports every step of the customer journey.

Previously the Retail Loyalty Division of sister company Marxent before spinning out in 2016, Magnetic Mobile has partnered with Speedway (now part of the 7-Eleven family) for nearly a decade to support the digital components of its industry-leading Speedy Rewards program.

“What attracted me most to Magnetic was the strength of the team—each one of them is highly experienced and 100% committed to serving our clients,” said Diskin. “Their strong history delivering measurable results for a wide variety of client organizations, combined with focused expertise in niche areas like retail loyalty and augmented reality promotions, opens the door to multiple avenues for new partnerships and growth.

Magnetic has developed mobile applications and responsive websites for many of the nation’s top manufacturing and retail brands including Champion Windows & Home Exteriors, American Furniture Warehouse, Ashley’s Furniture, American Woodmark, La-Z-Boy, and Bob’s Discount Furniture.

In 2022, Magnetic launched Charge AR (, a first-of-its-kind solution for incorporating targeted promotional offers into an e-commerce augmented reality (AR) experience. Retailers can use the Charge AR bundle of products and services to present animated promotional offers alongside 3D product models shown in an individual customer’s environment. The platform supports targeting, segmentation, and A/B testing, which enables retailers to maximize conversion and ROI.

“I’m excited about Magnetic’s future,” said Diskin. “We’re a great fit for organizations looking for an experienced partner that’s large enough to tackle the most complex technical challenges and yet small enough to provide the level of care and customer service that sustains a working relationship for the long haul. We have an incredible foundation of proven success and the flexibility to scale and adapt to the changing needs of the market.”

About Magnetic Mobile

Magnetic Mobile is a full-service digital agency focused on creating best-in-class mobile applications, responsive websites, and engaging experiences for national manufacturing and retail brands. Magnetic combines expertise in user experience, content strategy, and creative design with the latest technology and development best practices to influence the entire customer journey—maximizing brand recognition and loyalty for clients. In 2022, Magnetic introduced Charge AR, the retail industry’s first solution for in-scene augmented reality promotional offers. For more information, visit and