About Magnetic Mobile


Whether you’re joining the Magnetic team as a client or an employee, you’ll work with a dynamic group of trailblazers who are eager to support your growth and success.

What's Our Story?

Magnetic Mobile spun out from e-commerce innovator Marxent in 2016. What started as a small team of developers dedicated to one primary account has grown into a thriving company serving a diverse range of national retail and manufacturing brands.

Our team is made up of caring, honest individuals from a broad range of disciplines—developers, designers, software engineers, project managers, user experience strategists, quality control specialists, business intelligence analysts, and more—all working together to push the boundaries of digital technology.

Magnetic is headquartered in Miamisburg, Ohio, right in the middle of the Dayton-Cincinnati technology corridor. Though we’re proud of our Midwestern roots, our growth has allowed us to attract top talent from all over the country.

Our approach is simple: stay devoted to your partner’s success and always pick up the phone. These core values of transparency, teamwork, and responsiveness help us build trust with our clients and create solid, long-term partnerships.

Our Leadership.

Brian Sichi


Brian brings more than 25 years of experience leading teams and providing organizations with innovative solutions to enable operational improvements and growth. Prior to becoming CEO of Magnetic Mobile, Brian led client-facing teams at KPMG Australia, Deloitte, Capgemini, and Ernst & Young, where he collaborated with clients to strategize, innovate, and implement their visions for the future. In addition to his work experience, Brian earned his MBA in strategy, innovation, and marketing from Kellogg Graduate School of Management enhancing his ability to translate bold ideas into strategic business results. Brian’s diverse background and history of client service helps him lead our team and turn customer ideas into real-world results.

Lisa Raimondo

VP Of Sales

Lisa brings a rich background in sales and commercial leadership. She’s been leading dynamic teams who drive proven results for over 20 years. Prior to becoming VP of Sales for Magnetic Mobile, Lisa served as the Strategic Engagement Principal for a new-to-the-world measurement tool at Numerator. She has led client-focused sales teams at Claritas & Catalina—where her deep understanding of her client’s goals resulted in data-backed success—and spent over a decade at P&G as a brand marketer & marketing leader.

Paul Militello

VP of IT

Paul brings a wealth of information technology experience spanning close to 20 years in the industry. Prior to being Vice President of IT for Magnetic Mobile, Paul served as General Manager of the company’s general operations. He was the Software Development Manager and Technical Lead for 10 years, leading teams that built web service platforms and mobile client applications for workflow management systems. He has been a driving force in increasing the operational scale Magnetic Mobile, while continually pushing the team to innovate. Paul’s most powerful contribution to the team is his ability to take complex business problems and distill them into simple steps that lead to an elegant solution.

Jessi Sparks


Jessi has been working in digital technologies for over 15 years. She lead all the digital properties for Wright State Univeristy for over 7 years before coming to Magnetic. In that time she won several Hermes Addy Awards for Design and was named a “Responsive Web Trail Blazer” in Higher Education. Since coming to Magentic she has done extensive User Experience research, Customer Experience, Digital Stratgey, and is considered an expert in the topic of Web Accessbility. Today she leads our client engagements and is strong voice for the customer in all our work.

Steve Messer


Steve has been working in marketing, project and product management for the last seven years. Steve is a registered Professional Scrum Master and specializes in leading the Agile development workflow process at Magnetic Mobile. Steve’s previous work history includes: international product management, quality assurance, and product support. With years of project management experience and an attention to detail, Steve brings focused attention to our product offerings and superior customer experience to our clients.

Our Founders.

Beck Besecker


Beck Besecker is a co-founder and board member of Magnetic Mobile. Prior to co-founding Magnetic and sister company Marxent in 2011, Beck spent 13 years building interactive marketing solutions for Fortune 500 retailers and brands, including Target Stores and Tesco. In 1999, he founded Copient Technologies which enabled large retailers to easily manage personalized promotions in-store and online. Copient was acquired by NCR in 2003. Beck then served as EVP of New Business at Catalina Marketing, the nation’s largest in-store promotional network. He currently serves on the board of InStream Global.

Barry Besecker


Barry Besecker is a co-founder and board member of Magnetic Mobile. Prior to co-founding Magnetic and sister company Marxent in 2011, Barry developed groundbreaking new retail technology for Copient, that was acquired by NCR in 2003. He then spent 10 years building software and architecting web platforms for major brands such as Pfizer, Exxon Mobil and Miller Coors, leading the digital marketing practice as a VP at an Ohio-based software development firm. Barry is an accomplished martial arts practitioner and holds a purple belt in JiuJitsu.

Interested in joining the Magnetic team?

If you love working with immersive technologies like responsive web design and custom mobile app development, then you’ll fit right in at Magnetic.