iOS, Android, Web & More

Product Strategy & Design

Product Strategy & Design

Magnetic Mobile’s Product Strategy and Design Team’s job is to make your digital touch points a flawless experience that is intuitive and comfortable in the hands of your customers. Our creative experts deliver beautiful, on-trend designs that are just as intuitive as they are efficient, and are ready to increase consumer interactions and push your user journey forward. Creativity is what unites a cohesive brand across all digital channels, and we are the experts in delighting customers and providing memorable experiences.

  • Competitive Research & Analysis
  • Data-Driven Design Thinking
  • Ideation Discovery & Prototyping Consulting
  • User Experience Design (UX)
  • Digital Road mapping & Platform Maturity.
  • User Interface Design (UI)
  • Content Design & Support
  • Motion & Animation Graphics
  • Design System Development
  • Platform-Specific Design Trends (iOS vs Android)

OUR Enterprise CLIENTS

PRODUCT STRATEGY & DESIGN

A History of Keeping Clients Ahead of the Pack with Forward Thinking.

Magnetic Mobile has long been a leader in emerging technologies. This includes being on the front end of mobile app development, responsive website development, ad technologies, and AR/VR. In fact, we were one of the first agencies to develop AR games for retail in 2013.

Our Product Strategy & UX/UI Teams have over 20 years of experience in digital technologies, including emerging and innovative trends. We will work alongside you and your company to create a simple quick win or a fully planned, long-term roadmap to mature an entire channel. We know technology changes quickly and we are more than ready to adapt to match the speed of your business needs.

Competitive Research & Analysis.

If you know your competition’s playbook, you can own the field. Magnetic Mobile’s Product Strategy Team has been creating complex competitive analyses of our customers’ markets for over nine years. Our insights have helped to make our customers #1 in digital prowess. They have also helped us lead in technology innovations like AR/VR, gamification, personalization, responsive website design, and retail e-commerce mobile applications. We were among the first in all these technologies, based on an innovative spirit fueled by curiosity and the desire to be ahead of the curve.

OUR EXPERTISE

  • Annual Competitive Analysis by Industry, Vertical, & Digital Channel Evaluations
  • Emerging Technology Trend Reports
  • Digital SWOT Analysis
  • Competitor Benchmarking & Emerging Technology Scoring
  • Yearly UI & UX Trend Reports

Data-Driven Design Thinking.

Product Strategy & Design isn’t about a lucky hunch or a great instinct that comes naturally to some. “Design” thinking is a philosophy grounded in the idea that good design comes from informed decision-making. Our team is driven to get the customer experience right, and that is dependent on knowing your customers as well as you do. We don’t guess; we derive insights based on facts and data points. Good design is the perfect blend of business needs, customer wants, and data-driven insights. This is the holistic approach that results in intuitive design. Magnetic combines industry trends with compelling insights to design products that resonate with customers. The proof of our success is in the thousands of 5 star ratings our products earn every day. Daily collaboration between our designers and technology teams result in innovation that is on brand, on budget, and unbeatable.

OUR EXPERTISE

  • On-Site Design Insights Analysis
  • Yearly UI & UX Trend Reports
  • Custom User Experience Product Dashboards
  • Quarterly Baseline & Metric Monitoring
  • Daily Customer App Store Review Monitoring

Ideation Discovery & Prototyping Consulting.

The business of tech is constantly evolving, which means we have to think on our feet every day. This means taking chances, vetting new ideas, and testing our intuitions about the market. Magnetic is uniquely positioned as an agency that can partner with our clients to bring visions to life in a thoughtful, scaled approach. Whether it’s a video for your executive team, a single mockup for a presentation or an entire deck, our Product Strategy Team will paint the picture of your vision to help you get stakeholder buy-in. Over the years, we have helped our customers pilot dozens of ideas some of which have never seen the public sphere and some of which that are actively being used today. Either way, our prototyping approach was a success and gave our partners the confidence to pivot or release their idea.

OUR EXPERTISE

  • Concept Video
  • Sales Prototype
  • Agile App Demos
  • Full Visual Decks or Mockups
  • Proof-of-Concept
  • Business Requirements & Stakeholder Discovery Workshops
  • Internal Pilot Programs
  • Market Pilots

Emergent Thinking & Digital Transformation Strategy.

The world is an ever-changing place and it takes work to keep up, let alone get ahead of others. Our team of experts is constantly evaluating emerging technologies and market trends in order to bring our clients forward thinking that lets them lead into the future instead of getting surprised by it. For organizations who have yet to fully realize the benefits of digital, we can support transformations to help unlock unrealized business value. Our collaborative approach enables your teams to feel part of the transformation and empowers them to be part of creating their future.

OUR EXPERTISE

  • Discovery & Visioning
  • Innovation Lab & Rapid Prototyping
  • Project Assessments & Piloting
  • Digital Transformation & Consulting

PRODUCT DESIGN

Making Design Beautiful & Intuitive.

We know that good design isn’t by accident, it takes polish. It is intentional and planned, and it is as critical to a successful customer journey.

We love design. Our developers and designers work collaboratively, side-by-side to create the best experiences for our customers. We take the groundwork from the strategy team and it becomes the blueprint for your experience. And just like builders, architects, carpenters, and designers all play a specialized and unique role in a building’s design, these same principles apply to software design.

User Experience Design.

The user is central to our design philosophy and this starts by uniting the business objectives with the customer journey. Our Product Strategy and Design Teams use all the tools in the UX toolbox to ensure your design is backed by data, aligned to KPIs, and produces results for your business.

OUR EXPERTISE

  • Wireframing
  • User Flow Mapping
  • Data Analysis Based on Traffic, Industry Trends, & Customer Data
  • Product Roadmapping
  • Customer Analysis & Persona Development
  • Information Architecture Mapping
  • Product Prototyping
  • User Testing & Validation

Digital Roadmapping & Platform Maturity.

From concept to commercialization, our Product Strategy Team can plan your scaled digital maturity for today and tomorrow. Magnetic Mobile has more than a decade of experience driving digital omni-channel roadmaps for millions of customers. We believe in quick, agile wins that build trust and create earned scale, making you a hero and innovator to your organization.

OUR EXPERTISE

  • Multi-year Innovation Platform Maturity Planning
  • Product & Channel Roadmapping
  • Architectural Technology Stack Design & Strategy
  • Digital Marketing Campaign Strategy

Motion & Animation Graphics.

We live in a fast-paced world that demands multitasking and divides our attention, which means more screens and more sizes. This means that messages have to be crisp and easy to understand. Motion is a modern solution to a decades old challenge. Motion animations can capture the attention of the consumer. We use the latest trends in animation in our apps and websites to not only delight the customer, but also guide them along the user journey. From a 4K monitor or a smartphone, we can deliver motion graphics at scale that capture attention and delight.

OUR EXPERTISE

  • Video Editing
  • Adobe After Effects
  • Adobe Premiere
  • App & Website Animations
  • Animation
  • Social & Product Demo Videos

Content Design & Support.

Content is king and great digital experiences deserve equally great content thinking. We know that content is the relationship builder of your brand. A successful brand voice translates into loyal customers, increased brand visibility, and higher basket sizes both before and after purchase. We invest in the best content thinkers, designers, marketers, and copywriters to keep our clients’ brands fresh and on-point in the ever-evolving digital spectrum. The social competition is fierce, but a vibrant brand voice will help you stand out from the crowd.

OUR EXPERTISE

  • Content Marketing for Social, Email, & Digital
  • Daily Content Authoring & Ad Hoc Design Needs
  • Promotional Website Support
  • Push & Engagement Strategy
  • Copywriting & Editing
  • Omni-Channel Digital Content & Campaign Management
  • Brand Voice Storytelling & Authoring
  • Product & Environmental Photography

Design System Development.

Design is everywhere and everything you touch is connected. This becomes even more important when building out enterprise-sized, multi-channel branding initiatives across multiple platforms and devices. Magnetic has been creating design systems for our enterprise clients for over 10 years—first for apps, then for web, and finally extending to digital in-store engagement. A great design system is really just about creating a group of assets that are consistent and easy to reproduce. This concept not only creates a lovely experience for the consumer, but also saves technical debt from recreating the development wheel for every button or element. This creating an elegant and efficient design experience for the whole team.

OUR EXPERTISE

  • Universal UI Elements
  • Access Controlled UI Element Front-End Source Code On-Demand for Development Team
  • Cross-Channel Branding Strategy
  • Digitally Accessible Style Guides for Voice & Visuals

Platform-Specific Design Trends.

Each operating system and technology manufacturer has a unique signature to their work. Apple is simplicity. Android’s is user customization. These signatures are not only the key to their brand, but also essential to their programming ecosystem. Designers have to be aware of the nuances of each individual platform. This is a subtle but important difference when finding an established and seasoned app developer. We wouldn’t make Apple users interact with a UI that felt unnatural on an Apple device, nor would we create an Android experience that didn’t feel native to that environment.

OUR EXPERTISE

  • Android Design Methodologies
  • Apple Design Methodologies