case study in: Continuous, Loyalty-Driven Customer Engagement

Tailor-Made Success: How Personalization Fits Your Customers Perfectly

Personalized content and loyalty programs significantly boost customer engagement, loyalty, and sales by delivering tailored experiences that meet consumer expectations and drive measurable business growth.

Digital Transformation for Personalization

Image of Personalized Dashboard of Loyalty Accounts on a Mobile and Desktop

Fueling Loyalty at Full Speed with Personalized Rewards

Loyalty personalization programs use customer data to deliver tailored rewards and experiences, boosting satisfaction, loyalty, and competitive advantage through exclusivity and value.

What we did:

  • UI/UX Brand Strategy
  • Product Development
  • Marketing Strategy
  • Loyalty Consumer Strategy
  • Digital Strategy
  • Product Testing & Validation
  • Data & Analytics Consulting
The Challenge

Challenges with Traditional Coupon and Loyalty Card Systems​

Loyalty gaps occur when consumers seeking personalized rewards and interactions are met with outdated, generic strategies, leading to wasted resources, lost competitive edge, and reduced customer spending.

the solution

Driving Innovation: Magnetic & Speedway's Transformative Partnership 

Magnetic Mobile’s decade-long partnership with Speedway resulted in personalized offer platforms that cemented Speedway’s reputation as an innovative market leader. Magnetic’s product teams brought Speedway’s visionary ideas to life, earning industry recognition and inspiring widespread imitation. Our collaboration on “Speedy Deals” drove app adoption within three months and established a highly anticipated monthly offer cadence. This success overcame the common pitfalls of poorly targeted messaging, which often leads to low engagement.

Objectives

Decisions Based on Desired Outcomes

  • Low Loyalty – Customers leave for brands that value and understand them.
  • Missed Sales – Lack of tailored offers means lost upselling and cross-selling chances.
  • Competitive Loss – Falling behind competitors who provide personalized experiences.
  • Bland Experience – Generic interactions fail to captivate or differentiate the brand.
  • Poor Insights – Missing valuable data on customer preferences and behavior.
  • Wasteful Marketing – Broad, untargeted campaigns result in low ROI.
  • Weakened Trust – Failing to connect emotionally with customers erodes loyalty.
  • Low Engagement – Irrelevant messaging gets ignored, reducing interaction.
Loyalty Personalization offers on a mobile phone
THE BRAND & TECH: Magnetic collaborated with Speedway to develop personalized digital solutions, including rewards programs and clipped coupons, boosting customer loyalty, app engagement, and sales while achieving over 1 million active users. By leveraging loyalty data, real-time insights, and a custom coupon platform, Magnetic optimized marketing spend and empowered Speedway with actionable, ROI-focused strategies.
the results

Crafting Gamification Solutions That Deliver Results

Magnetic’s personalized rewards and Speedy Rewards program boosted Speedway’s loyalty, app engagement, and sales, surpassing 1 million users with a 4.7+ app rating. Real-time data and tailored strategies delivered relevant offers, optimized spend, and enhanced experiences. Innovations like “clippable” coupons drove app adoption, repeat visits, and larger basket sizes, with campaigns like Speedy Stimulus achieving 427,516 clips in 48 hours. This platform set a new standard for retail loyalty personalization.

Magnetic’s personalized solutions drove over 1 million active users, set a new standard for loyalty personalization, and transformed Speedway into a market leader—with campaigns like Speedy Stimulus seeing 427,516 offer clips in 48 hours and a 4.7+ app rating.

relevent offers promote

427,516 Users Clipped the Offers in 48 Hours.

Triple the engagement

3X Redemptions from Day 1 to Day 2

timely Offers convert

112K Speedy Stimulus Clips in One Day

Loyalty Personalization on two Phones for Speedway

Magnetic's Loyalty personalization strategies for Speedway drove impressive results, including over 1 million active users and a 4.7+ app rating.

Speedway Location Store Image

By leveraging real-time data and tailored offers, they boosted customer loyalty, app engagement, and sales.

Magnetic Delivers Millions in Impressions and Billions Transactions

Mobile apps have revolutionized loyalty personalization by offering customers a seamless, engaging platform for rewarding interactions. From personalized push notifications and geolocation-based offers to real-time updates apps offer limitless opportunities to connect with customers on a deeper level. Retailers who invest in building or refining loyalty apps are well-positioned to drive repeat purchases, increase engagement, and foster long-term loyalty.

By tapping into the potential of mobile apps, you can ensure your loyalty program stands out and delivers meaningful value to your customers. The key lies in balancing technology with genuine personalization to create experiences that resonate with today’s tech-savvy shoppers.

Phone and screen

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