case study in: Strategy Informed by Data Validation and Emerging Innovation
Speedway in Pole Position: Racing Ahead with a Digital Edge Through Competitive Analysis
Speedway leveraged Magnetic’s competitive analysis to drive digital innovation, enhance customer loyalty, and secure industry leadership, contributing to a valuable landmark acquisition by 7-Eleven.
Leveraging Competitive Data Digital Transformation
Racing Ahead: Data-Driven Growth
Sustainable growth requires clarity, strategy, and teamwork. At Magnetic Mobile, we use data-backed insights and competitive analysis to help businesses thrive. For over 10 years, we’ve worked with clients to uncover opportunities, improve retention, and achieve measurable progress.
What we did:
- Analytics Visualization
- Digital Loyalty Consulting
- Marketing Strategy
- Loyalty Consumer Strategy
- Competitive Analysis Consulting
- Digital Transformation Consulting
- Market Analysis
- Feature Rankings
- Digital Channel Recommendations
The Challenge
The Challenge: Boost digital loyalty, app downloads, and store traffic.
Speedway faced the challenge of innovating quickly to stay ahead in a competitive, low-margin retail environment while satisfying a cautious parent company. Magnetic’s competitive analysis became their secret weapon, enabling swift, data-driven decisions, calculated risks, and measurable success.
the solution
Driving Customer Loyalty Through Competitive Analysis: Speedway’s Annual Report
The fast-moving digital space demands that we keep our eyes open. Algorithms shift. Customer expectations adapt. Technology moves faster than anyone expects. Staying ahead requires consistent effort, reflection, and planning. That’s why competitive analysis isn’t about ticking a box or producing a report. It’s about uncovering insights that mean something to your business.
Objectives
Decisions Based on Desired Outcomes
- Clarify & Benchmark Loyalty: Speedway needed a universal framework to compare performance against competitors, aligning loyalty programs with actionable benchmarking metrics.
- Create Scalable Loyalty Rankings: They required a robust, scalable ranking system to evaluate over 25 competitors and adapt to new programs.
- Track Yearly Competitive Shifts: A sophisticated system was essential to monitor market changes and identify trends in loyalty program performance.
- Prioritize Omni-Channel Strategies: Digital users, being three times more valuable, highlighted the need to focus on omni-channel and digital strategies to boost satisfaction and engagement.
- Uncover Loyalty Potential: Beyond KPIs, Speedway sought insights into customer preferences and successful loyalty strategies from competitors.
- Innovate to Stay Ahead: Inspiration from other sectors helped identify overlooked opportunities and maintain a competitive edge.
- Strategic Digital Spending: Actionable insights guided digital investments to strengthen Speedway’s leadership in digital transformation.
THE BRAND & TECH: For over five years, we delivered a comprehensive competitive analysis for Speedway every January, featuring proprietary loyalty scoring methods to assess program value and consumer satisfaction, mapped onto a maturity model to analyze systems, identify innovation leaders, and provide actionable recommendations aligned with key business KPIs to enhance customer loyalty.
the results
Lapping the Competition with Data-Driven Precision
Speedway leveraged the data found in our Competitive Analysis to drive digital innovation, earning the Best Digital Presence award in 2019 and sparking transformative app updates to outpace competitors. Their robust loyalty program and extensive store network positioned them as a market leader, culminating in their 2020 acquisition by 7-Eleven. President Tony Kenney highlighted the mobile app’s pivotal role in engaging millennials and redefining customer interaction.
Ranked #1 in Digital Prowess, with a 5-star app loved by 14K users – Speedway’s innovation is so impactful, it’s been copied 3X by competitors
First in Pole Position
Speedway Ranked #1 in Digital Innovation
Leading the pack
Speedway App Copied 3X by Competitors
loved by Consumers
Rated 5-Stars By 14K Loyalty Consumers
For over five years, we delivered annual competitive analysis reports for Speedway, using 10+ proprietary loyalty scoring methods to rank programs on value, engagement, redemption ease, and digital innovation, positioning the brand as a market leader.
We used a maturity model to segment and analyze loyalty systems by size, strength, and innovation, combining quantitative data with UI/UX insights to align recommendations with key KPIs like fuel offers, program features, and personalized engagement.
Drive Your Success: Unlock Data-Driven Innovation with Magnetic Today
Ready to take the pole position in your industry? Just like we helped Speedway achieve digital dominance and secure a landmark acquisition, Magnetic can deliver the same data-driven insights to transform your business. Let’s cut through the noise, drive innovation, and keep your customers engaged.
Contact us today if you’re interested in discussing a Competitive Analysis for your business!
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