case study in: INTUITIVE & RELEVANT Mobile eCOMMERCE
Banking on Innovation: The Speedy Wallet Doubled Loyalty and Boosted Mobile Ecommerce Sales
The Speedy Rewards app transformed customer loyalty with a user-friendly digital wallet and mobile ecommerce platform, boosting spend by 38%, doubling lifetime value, and advancing sustainability with paperless solutions.
Digital Transformation with Mobile ecommerce
Revving Up Convenience
Speedy Rewards’ mission is to be the most convenient and fastest retail convenience store in the market. Their brand mission revolves around convenience, speed, and delivering value to their customers through the use of digital wallets and mobile ecommerce.
What we did:
- UI/UX Brand Strategy
- Product Development
- Marketing Strategy
- Loyalty Consumer Strategy
- Digital Strategy
- Product Testing & Validation
The Challenge
The Challenge: Boost digital loyalty, app downloads, and store traffic.
Our clients needed a fast, reliable marketing integrations provider offering secure, customizable, turn-key solutions. The goal: support tech stacks, integrate marketing technologies, and drive scalable, lead-generating consumer experiences. Many various challenges arose.
the solution
A Dual-Stream Data Feed with Real-Time, Synchronized Content
Magnetic Mobile collaborated with Speedway to define key technical requirements for the mobile ecommerce, digital wallet project. These objectives included a hybrid data storage solution which combined local storage on the device with cloud-based synchronization for customer data. This approach ensured secure data management while minimizing risk. Additionally, the wallet was designed to integrate features such as gift card management, rewards tracking, and coupon redemption. The goal was to create a centralized, all-in-one platform for managing customer transactions and Speedy Rewards data seamlessly.
Objectives
Decisions Based on Desired Outcomes
- Enhance User Experience: Ensure the mobile ecommerce app is intuitive and user-friendly, making it easy for customers to navigate and engage with.
- Drive Customer Engagement: Position the app as a product customers are excited to use every time they enter a store, integrating seamlessly into their shopping routine.
- Promote Digital Rewards: Establish the app as the flagship platform for earning Speedy Rewards points, making the rewards process simple and accessible.
- Simplify Redemption: Provide a primary, streamlined way for customers to view redemptions and access coupons directly through the app.
- Reduce Paper Waste: Minimize the need for paper receipts and coupons, supporting sustainability efforts and offering a comprehensive digital solution.
- Centralize Features: Enable customers to access everything they need – rewards, receipts, and savings – within a single, convenient digital mobile ecommerce platform and digital wallet.
THE BRAND & TECH: The Speedy Rewards app combined a playful, customer-focused brand voice with cutting-edge technology to enhance user experience and engagement. By integrating a seamless digital wallet and mobile ecommerce platform, it streamlined rewards, boosted customer loyalty, and modernized the shopping journey.
the results
Basket Spend Boosted and
Doubled Customer Lifetime Value
The Speedy Rewards app revolutionized customer interactions with its intuitive, user-friendly design, boosting engagement and making it a trusted shopping tool. With 36% of users increasing basket spend and digital wallet users doubling lifetime value, the app became essential for earning rewards. Its streamlined redemption process further enhanced satisfaction, driving a 38% rise in basket spend.
Digital wallet users proved especially valuable to Speedway, contributing to a lifetime customer value 2x higher than average. Additionally, the streamlined redemption process allowed users to instantly access coupons and rewards, resulting in a more satisfying experience and a notable 38% rise in basket spend.
incresased trips
36% More Store Trips for Digital Users
double the loyalty
Mobile Users had 2X More Lifetime Value
increased basket spend
38% Higher Basket Increase in Sales
Beyond its financial impact, the app reduced paper waste by replacing physical receipts and coupons with a comprehensive digital solution, aligning with sustainability goals.
By centralizing all features – including rewards tracking, receipts, and savings – the app created a cohesive, efficient, and environmentally friendly platform that resonated with customers.
Revolutionizing Retail: Building Trust and Value With Mobile Ecommerce & Digital Wallets
Upgrading your mobile ecommerce app and/or digital wallet isn’t simply about technological advancements – it’s about creating a tool that adapts to the changing preferences of your users. Whether it’s simplifying navigation like Amazon Pay, offering tailored rewards like Speedy Rewards, or prioritizing security like Apple Pay, the goal is the same: to build trust and value for your customers.
By combining cutting-edge innovation with user-friendly design and ongoing support, you can create a mobile ecommerce app and a digital wallet that stands out in the crowded retail space. Start improving today, and you’ll position your brand as a leader in delivering seamless, rewarding, and secure digital experiences.
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