case study in: Enterprise Digital Evolution
Magnetic Mobile's Digital
Evolution Solutions
Unfolding Innovation: Digital Transformation as an Ongoing
Evolution of Technology Successes
Digital transformation is a term often tossed around, usually tied to quick fixes or short-term strategies. At Magnetic Mobile, however, we know from experience that true, lasting digital transformation is a long-term commitment. Speedway’s remarkable journey stands as a testament to this principle. Over the past 13+ years and after more than 300 successful projects, Speedway has evolved into a digital powerhouse, setting the standard for digital transformation and digital evolution in the convenience store industry.
The Investment That Built a Billion-Dollar Digital Brand
What started as a simple question -“Could we create a mobile app for Speedy Rewards?” evolved into a transformative partnership. While many of our projects with Speedway delivered quick wins, it was the sustained, collaborative effort over time that truly redefined their brand.
Their bold vision, paired with flawless execution, significantly enhanced the value and prioritization of digital innovation at Speedway. The results speak for themselves: a remarkable 17x increase in loyalty program adoption, solidifying Speedway as a best-in-class example of how digital strategy can drive measurable success.
Digital Pillars of Digital Evolution
In 2019, Speedway’s digital strategy culminated in winning Best Digital Prowess from C-Store Magazine. Their success forced competitors like Circle K, Hess, Thorntons, Wawa, and Sheetz to rethink their own digital strategies, investing heavily in their mobile apps and digital teams. By 2020, Speedway’s value had skyrocketed, driven in large part by the immense success of their loyalty program. It was no surprise when 7-Eleven, the world’s leading convenience store brand, acquired Speedway that same year. At the heart of the acquisition was Speedway’s digital loyalty program—a crown jewel of the brand’s value.
True digital transformation isn’t achieved in a single quarter or through a one-size-fits-all approach. It’s a process—an investment in a brand’s digital future. It requires time, dedication, and strong leadership in IT, with the courage to take risks, identify opportunities, and position the brand at the forefront of innovation. Speedway’s journey illustrates the importance of staying consistent, taking incremental steps, and embracing evolution. Their decision to launch the first mobile app in the convenience store industry was just one of many pivotal moments in their transformation.
Any partner promising to “provide 100% digital transformation to your brand in 90 days” is selling a myth. Digital transformation requires a series of interconnected projects that enhance customer experiences, build loyalty, and drive long-term success. At Magnetic, we call this the “digital loyalty loop”- a seamless interaction between digital ecosystems and in-store experiences that reinforces customer engagement and keep customers coming back.
In 2019, Speedway's digital strategy...
… culminated in winning Best Digital Prowess from C-Store Magazine. Their success forced competitors like Circle K, Hess, Thorntons, Wawa, and Sheetz to rethink their own digital strategies, investing heavily in their mobile apps and digital teams. By 2020, Speedway’s value had skyrocketed, driven in large part by the immense success of their loyalty program. It was no surprise when 7-Eleven, the world’s leading convenience store brand, acquired Speedway that same year. At the heart of the acquisition was Speedway’s digital loyalty program—a crown jewel of the brand’s value.
True digital transformation isn’t achieved...
… in a single quarter or through a one-size-fits-all approach. It’s a process—an investment in a brand’s digital future. It requires time, dedication, and strong leadership in IT, with the courage to take risks, identify opportunities, and position the brand at the forefront of innovation. Speedway’s journey illustrates the importance of staying consistent, taking incremental steps, and embracing evolution. Their decision to launch the first mobile app in the convenience store industry was just one of many pivotal moments in their transformation.
Any partner promising...
… to “provide 100% digital transformation to your brand in 90 days” is selling a myth. Digital transformation requires a series of interconnected projects that enhance customer experiences, build loyalty, and drive long-term success. At Magnetic, we call this the “digital loyalty loop” – a seamless interaction between digital ecosystems and in-store experiences that reinforces customer engagement and keep customers coming back.
case study in: Enterprise Digital Transformation
Speedway's Digital Evolution
Speedway’s digital evolution wasn’t just about technology; it was about creating meaningful connections with customers, grounded in strategy and executed with quality. As we continue our partnership with Speedway and 7-Eleven, we remain committed to helping brands embrace digital transformation in a way that drives real, lasting results.
Here are some of the areas of digital evolution and transformation that we completed for Speedway over the years:
Initiatives in Digital Commerce
Initiatives in digital commerce have revolutionized the daily lives of consumers by offering convenience, personalization, and opportunity
Comprehensive Digital Wallet
Discover how to design a seamless, user-friendly customer experience with digital wallets. This all-in-one solution includes features such as gift card scanning, rewards tracking, digital loyalty cards, transaction history, and more.
Mergers & Acquisitions Technology Support
We provide customized acquisition strategies, robust marketing solutions, and seamless technical data integration to elevate your industry position. Trusted by industry leaders like Speedway and 7-Eleven, we’ve successfully streamlined…
Continuous Loyalty-Infused Customer Engagement
Increasing loyalty and customer engagement is dependent on building lasting relationships through trust, personalization, and consistent value delivery.
Seamless Consistency Across Digital Channels
Speedway’s brand stood out as consistent and impactful, thanks to the time and effort invested in creating a unified design system. This system ensured all devices and platforms worked in harmony, guided by a…
Personalized Loyalty Experiences
Boost customer engagement with customized loyalty programs, tailored rewards, and strategic suggestive selling. A well-designed app interface leverages data to influence buying behavior through powerful psychological triggers.
Revolutionize Retail with Gamification
Gamification is transforming the retail landscape, driving unprecedented levels of customer engagement and loyalty. Take your brand to the next level with creative, dynamic campaigns like interactive coffee-themed microsites…
Secure and Optimized Enterprise Scalability
Secure and optimized enterprise scalability helps empower businesses to efficiently grow their operations while maintaining robust security and streamlined performance.
Effortless Enterprise MarTech Integrations
For over 12 years, we’ve seamlessly integrated hundreds of third-party apps, software solutions, and APIs for Speedway and our clients. Our expertise enhances performance through SEO optimization, mobile responsiveness…
Accessibility Access for Digital Transformation
We design platforms that go beyond ADA compliance which creates inclusive, user-friendly experiences which help enterprise-level companies achieve accessibility, improve usability, and welcome everybody.
Data-Driven Strategies for Validation and Innovation
Data-driven strategies for validation and innovation leverage analytics and insights to refine processes, drive improvements, and foster groundbreaking solutions.
Data-Driven Design: Leveraging Insights and Analytics Tools
Harness the power of advanced platforms like Google Analytics, Firebase, and custom dashboards to derive actionable insights. Utilize UX analysis, industry benchmarking, and meticulous quality control to make data-driven decisions…
Consultative Comprehensive Competitive Analysis
For over a decade, we’ve been empowering our clients with a competitive edge in their industries. Speedway, for example, earned the #1 ranking in its sector thanks to our recommendations…
In conclusion:
Magnetic Mobile’s pivotal role in Speedway’s digital evolution and transformation underscores the brand’s exceptional strengths. Through innovative and cutting-edge solutions, Magnetic has demonstrated its ability to redefine digital strategies, ensuring their partners achieve a competitive edge. Our first-mover advantage places businesses like Speedway at the forefront of industry shifts, carving out greater market share and solidifying long-term success. By blending technological ingenuity with a deep understanding of market dynamics, Magnetic not only drives digital evolution but also positions its partners as leaders in their respective industries. We can create either a custom solution or suggest a properly vetted third-party integration. Our recommendations are always industry best practice, made to scale with your business enterprise needs.
