case study in: Secure, Scalable Enterprise Optimization
Clear Vision: How ADA Compliance Boosts UX & SEO
Magnetic Mobile’s focus on consistency, engagement, and accessibility enables Speedy Rewards to deliver seamless, user-friendly experiences that build trust and foster stronger connections across all touch points.
Accessibility Access for Digital Transformation
Designing a Digital World Where All Belong
Making the digital world accessible isn’t just ethical – it’s essential. At Magnetic Mobile, we design platforms that go beyond ADA compliance to create inclusive, user-friendly experiences. Partnering with leaders like Allyant, we help businesses like Speedway achieve accessibility, improve usability, and welcome everyone.
What we did:
- UI/UX Brand Strategy
- Product Development
- Marketing Strategy
- Loyalty Consumer Strategy
- ADA Compliance
- Product Testing & Validation
The Challenge
Building a Unified, Engaging Loyalty Experience
When Speedway approached us in 2017, they faced a significant challenge. Their website contained 1,805 ADA compliance issues uncovered during an initial audit. For users with disabilities, this created a frustrating and inaccessible experience. It was important to Speedway and to the goal to reach as many Speedy Rewards members as possible to get these issues resolved. That’s when Magnetic Mobile stepped in.
the solution
Level Up Customer Engagement with Magnetic’s Gamification Solutions
Speedway partnered with Magnetic and Allyant to improve digital accessibility across their website and mobile app. After a thorough audit, 456 accessibility issues were identified and resolved within one quarter, achieving 100% ADA compliance and validation. These efforts enhanced usability for all users, including those relying on assistive technologies which showcased Speedway’s commitment to inclusivity and improved user experience.
Objectives
Decisions Based on Desired Outcomes
- Audit with a Verified Expert to Identify ADA Issues: Achieved 100% resolution of all identified issues within one quarter.
- Bring the Website & Mobile Apps Up to a WCAG 2.0 Compliance: The existing platform didn’t fully utilize interactive elements to create memorable moments for users.
- Implement ADA Changes Without Disrupting the Current UX, While Maintaining Consistency with the Established Design System: The design needed to evolve alongside user with disability needs, all while preserving usability and coherence for Speedy Rewards members.
- Accessibility Gaps: Ensuring the platform was inclusive and usable for all customers, including those with disabilities, was crucial.
- Integrate Accessibility into DevOps: Magnetic ensured Speedway’s digital properties meet ADA standards and maintain WCAG 2.0 compliance in all future developments.
THE BRAND & TECH: The team collaborated with Allyant to ensure WCAG 2.0 & ADA compliance for Speedway by refining code, resolving over 1,800 bugs, and making accessibility improvements – such as enhanced color contrast, larger fonts, and updated UI elements – while preserving brand integrity.
the results
Creating Inclusive Digital Experiences: The Power Accessibility
Magnetic Mobile resolved 1,850 ADA issues across three platforms, achieving WCAG 2.0 compliance and mitigating legal risks while fostering inclusivity. Accessibility enhancements boosted Google rankings by optimizing speed, usability, and screen reader compatibility. This unlocked access to over 42.5 million Americans with disabilities, expanding Speedway’s reach. Streamlined, standards-driven code improved maintenance and assistive tech compatibility, while an accessibility-focused design system delivered a seamless, intuitive user experience.
1,850 ADA issues resolved, 3 platforms certified WCAG 2.0 compliant thus reducing risks and unlocking access for millions of new users.
Efficient Code Fixers
100% ADA Issues Resolved and Mitigated
Bug Exterminators
1,850 Issues Resolved, WCAG Compliant
ADA channel experts
3 Mobile & Website Platforms Mitigated
The team partnered with Magnetic & Allyant to ensure Speedway's ADA WCAG compliance by improving color contrast, enlarging fonts, and updating UI elements while preserving the brand.
The team tackled a complex project, refining code, ensuring ADA compliance across web and mobile platforms, and resolving over 1,800 bugs to meet WCAG 2.0 standards.
Building a Future Everyone Can Access
At Magnetic, web accessibility means more than just ADA compliance: it’s about trust, connection, and creating an inclusive digital future. From fixing minor bugs to full-scale accessibility transformations, we’re here to help. With audits, innovative tools, and thoughtful design, we remove barriers and build spaces where everyone belongs. Accessibility is an ongoing commitment, and businesses that prioritize it today can lead the way in serving everyone. Ready to take the next step? Let’s design a world where no one is left behind.
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