case study in: INITIATIVE & RELEVANT Mobile eCOMMERCE
Creating a Seamless User Experience Across Platforms to Maximize ROI
Magnetic Mobile’s focus on consistency, engagement, and accessibility enables Speedy Rewards to deliver a seamless User experience and user-friendly platform that fosters trust and strengthens connections across all touchpoints.
Global User Experience is Digital Transformation
Connecting the Dots: The Art of Seamless UX
Customers engage with brands across websites, apps, social media, and kiosks, and these touchpoints collectively define a brand’s identity. A seamless user experience unifies these interactions, building trust, loyalty, and growth. Consistent quality across platforms fosters confidence, turns casual interactions into meaningful connections, and drives lasting success.
What we did:
- UI/UX Brand Strategy
- Product Development
- Marketing Strategy
- Loyalty Consumer Strategy
- ADA Compliance
- Product Testing & Validation
The Challenge
The Challenge: Building a Unified, Engaging Loyalty Experience
Speedy Rewards wanted to create a loyalty platform that not only reflected their brand identity but also delivered a seamless and engaging user experience across devices. The goal was to enhance customer trust, maximize engagement, and ensure accessibility for all users. However, they faced several challenges.
the solution
Transforming Speedy Rewards: A Scalable, Engaging, and Accessible Loyalty Platform
Magnetic Mobile partnered with Speedy Rewards to create a cohesive, scalable, and accessible platform with a seamless user experience. Using a unified visual identity, thoughtful micro-interactions, and a comprehensive design system, they ensured brand consistency and engagement. The platform’s modular, scalable design synchronized loyalty points and settings across devices, while prioritizing accessibility to make it inclusive and intuitive for all users.
Objectives
Decisions Based on Desired Outcomes
- Inconsistent Experience Across Platforms: Customers interacted with the platform on mobile, desktop, and in-store kiosks, but the experience lacked fluidity and consistency.
- UI/UX was Fragmented: This created a different user experience on each platform, creating confusion how how to use to Speedy Rewards. Even things like clubs and redemption’s had a different look. Leading to Customer Service calls.
- Limited Engagement Touchpoints: The existing platform didn’t fully utilize interactive elements to create memorable moments for users.
- Scalability Issues: The design needed to adapt to evolving customer needs and technologies without losing usability.
- Accessibility Gaps: Ensuring the platform was inclusive and usable for all customers, including those with disabilities, was crucial.
- Design a Flexible Digital Brand Framework: Across nine diverse channels, including: Responsive Mobile/Web, iOS & Android Native Apps, iOS & Android Watch, NCR Fuel Pump Displays, Radiant In-Store Check-Out, and Loyalty Kiosks.
THE BRAND & TECH: Magnetic redesigned Speedy Rewards with an inclusive, scalable platform, blending innovative design and technology to deliver a cohesive, engaging, and seamless user experience across all devices and channels.
the results
The Art of Loyalty: Crafting Seamless Connections
Thanks to Magnetic Mobile’s expertise, Speedy Rewards transformed into a user-friendly, visually cohesive, and engaging loyalty platform. Consistent design elements built trust and brand recognition with new and existing customers, while interactive features enhanced satisfaction and engagement. A seamless cross-platform experience, scalable design, and inclusive accessibility ensured usability for all customers. Exceeding expectations, Speedy Rewards now stands as a model of how thoughtful, user-centric design can elevate loyalty programs and foster lasting customer connections.
Magnetic scaled Speedy Rewards to millions of users and billions of transactions, delivering a seamless user experience across five platforms.
Scale for enterprise
Scaled UI/UX to +1M of Daily Users Seamlessly
omni-channel focused
Seamless UX Across 9 Digital Platforms
increased customer value
Digital Users Were 3x More Valuable
Magnetic redesigned Speedy Rewards with an inclusive, scalable platform for a seamless, cross-device experience.
Magnetic elevated Speedy Rewards with cohesive branding, interactive design, seamless experiences, and inclusive accessibility.
A Blueprint for Long-Term Growth
For businesses seeking to grow, the Speedy Rewards story serves as a guide. A seamless user experience isn’t just a nice-to-have anymore; it’s the foundation for strong customer relationships. With intentional design choices, brands can not only meet user expectations but exceed them, creating experiences that are intuitive, accessible, and genuinely delightful.
Build the Future with Magnetic
Are you ready to create seamless journeys that leave a lasting impact? Together, we can design systems that reflect your identity, adapt to your customers’ needs, and foster growth. Reach out today and take the first step toward creating truly meaningful connections.
More Projects
Mergers & Acquisitions Technology Support
We provide customized acquisition strategies, robust marketing solutions, and seamless technical data integration to elevate your industry position. Trusted by industry leaders like Speedway and 7-Eleven, we’ve successfully streamlined…
Personalized Loyalty Experiences
Boost customer engagement with customized loyalty programs, tailored rewards, and strategic suggestive selling. A well-designed app interface leverages data to influence buying behavior through powerful psychological triggers.
