case study in Strategy Informed by Data Validation and Emerging Innovation
Accelerate Your Business with Data-Driven Analytics Solutions
The Speedy Rewards Analytics Case Study highlights how leveraging data-driven strategies enhances customer loyalty and turns insights into actionable opportunities for business growth.
Data Analytics Drives Digital Transformation
Practical Analytics Solutions for Competitive Businesses
Analytics Solutions are key to enhancing customer satisfaction and engagement. By tracking user interactions like screen duration, views, and event rates, businesses can identify popular features and areas of friction. Data-driven insights enable personalized experiences, quicker issue resolution, and improved customer loyalty.
What we did:
- Analytics Strategy
- Product Development
- Analytics Visualization
- QA Analytics Testing Validation
- Digital Strategy
- 3rd Party Analytics Integration
The Challenge
Solving the Problem of Finding Analysis in Big Data for Millions of Consumers
Speedway’s app and website processed millions of users and billions of transactions daily, but the data wasn’t fully leveraged for business decisions. This reliance on gut instincts left technical, marketing, and leadership teams without the confidence of data-backed insights. To solve this, Speedway partnered with Magnetic Mobile to harness their data more effectively, enabling smarter collaboration and enterprise-level analysis for leadership.
the solution
Scalable and Robust Analytics Solutions Platform Creation
To meet the need for a robust, high-traffic platform, Magnetic enhanced Speedway’s data tracking and visualization capabilities. Building on Google Analytics, we implemented Google Firebase for scalable, cross-platform mobile tracking on iOS and Android. Its integration with Google’s secure infrastructure and Looker Studio enabled reliable, seamless data visualization. Combined with a custom offer management platform, this solution linked consumer behavior to marketing decisions, driving smarter, data-driven growth.
Objectives
Decisions Based on Desired Outcomes
- Securely Collect Accurate Consumer Data: Ensure data flows seamlessly between mobile/web platforms and Speedway’s secure systems, protecting customer information while enabling data-driven feature improvements.
- Align Data Collection with Business Needs: Implement business rules for Marketing and Technical teams to evaluate consumer behavior and sync app data with POS systems.
- Recommend Scalable Data Architecture: Propose a robust tech stack capable of handling millions of events and billions of transactions without data misalignment.
- Simplify Marketing Reports: Provide segmented, easy-to-understand weekly reports on offer performance, enabling the Marketing team to gain actionable insights independently.
- Enhance Loyalty Platform and Offer Management: Develop a portal for easy offer management, cap redemptions, and share data with CPG vendors.
- Analyze App Feature Usage: Deliver insights on app feature usage to guide data-driven decisions for the platform’s future roadmap.
THE BRAND & TECH: Magnetic partnered with Speedway to deliver real-time analytics through Firebase and custom visualization tools. This streamlined data into actionable insights, driving smarter decisions, enhancing app performance, and improving user experience.
the results
Driving Data for Smarter Decisions
Magnetic teamed up with Speedway to supercharge their digital tracking, giving them a front-row seat to real-time user behavior. By integrating tools like Firebase and Google Analytics and building custom dashboards in Looker Studio, we helped them track data as smoothly as a pit crew handles a tire change. With automated reports and actionable insights, Speedway now has the horsepower to drive data-driven decisions and outpace the competition.
Our team delivered 208 marketing and app UX reports, created 5 detailed analytics reports tracking user behavior, app features, offers, and adoption metrics, and monitored 6,000 daily clips categorized by unique coupon IDs.
Deliver real-time Reporting
208 Unique Marketing & UX Reports Reports
Decifer the data
5 Actionable Weekly Analytics Users Reports
offer management by data
6K Clips Tracked Daily Enabling Smart Offers
Magnetic partnered with Speedway to deliver streamlined, actionable analytics solutions, empowering their marketing team to make smarter, faster decisions and drive customer loyalty.
Using advanced tools like Firebase and custom Looker Data Studio visualizations, we turned user behavior data into actionable marketing insights, enabling smart decisions and enhanced app performance.
Turn Data Into Decisions—Let’s Make Magic Happen!
Magnetic helped Speedway upgrade their digital tracking with real-time monitoring on web and app platforms. Using tools like Firebase, Google Analytics, and APIs, we streamlined coupon tracking, while custom Looker Studio dashboards delivered daily insights. The result? Smarter, data-driven decisions that improved customer experience and business outcomes.
Ready to transform your analytics? Contact Magnetic today!!
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