case study in: INTuiTIVE & RELEVANT Mobile eCOMMERCE
Driving Seamless M&A Success with Accelerated Growth & Enterprise Consistency
Magnetic streamlined Speedway’s mergers by delivering seamless system integration, data migration, cybersecurity, and cost management, boosting efficiency for millions of customers and billions of transactions daily.
Speedway Digital Evolution: M&A Success
Revving Up Convenience
Mergers and acquisitions (M&A) are high-stakes endeavors. While they promise growth, market expansion, and operational synergies, they also bring a unique set of challenges, especially in the realm of technology. IT integration is not just a technical exercise; it’s a critical enabler for the success of the newly merged entity. However, without proper planning, the technological hurdles can derail the best-laid M&A success plans.
What we did:
- Data Migration & Architecture
- IT Governance Process
- Product Merges & Sunsetting
- UI/UX Brand Strategy
- Marketing & Digital Strategy
- Loyalty Consumer Strategy
- Customer Service Change Management
The Challenge
Navigating the M&A Racetrack: Overcoming Transition Hurdles
Mergers and acquisitions (M&A) pose significant technology challenges as companies integrate systems, data, and processes. At Magnetic, we work closely with clients to align organizations and address these hurdles through thoughtful planning and a collaborative, solution-focused approach.
the solution
Driving Digital Integration: Speedway’s Seamless M&A Success Transition
Magnetic Mobile played a pivotal role in supporting Speedway through several mergers and acquisitions, including the acquisition of Hess Retail Holdings and WilcoHess’ 1,256 stores in 2014. Our work involved seamlessly sunsetting the Hess mobile app and transitioning its users to Speedway’s Speedy Rewards app and website. We also developed API services to ensure smooth data migration, integration, and synchronization between the acquired and existing store locations. This effort supported Speedway’s expansion across 16 states and included managing new regulatory updates for Speedway’s mobile app and website.
Objectives
Decisions Based on Desired Outcomes
- Integrate Systems: Merge IT platforms and infrastructure to improve efficiency and organization.
- Combine Data Effortlessly: Merge data securely with accuracy, ensuring a smooth customer experience.
- Enhance Security: Implement robust cybersecurity measures and redundancy protocols.
- Streamline Systems: Audit and consolidate processes for seamless operations.
- Optimize Workflows: Identify and implement the most effective business processes.
- Scale Performance: Discover opportunities to improve efficiency and scale effectively.
- Ensure Compliance: Unify compliance and regulatory functions across the merger.
- Control Costs: Manage budgets, streamline operations, and focus on impactful priorities.
- Manage Change: Use a clear RACI framework to guide strategic organizational changes.
THE BRAND & TECH: Magnetic Mobile ensured a seamless, secure digital transition during Speedway’s mergers by integrating systems, migrating data with scalable APIs, launching onboarding campaigns, and doubling the brand’s digital footprint while maintaining customer loyalty and service quality.
the results
Full Throttle Migration: Driving Speedway’s M&A Success & Seamless Digital Transitions
Magnetic streamlined Speedway’s M&A process with tailored tech solutions, integrating IT systems, consolidating data via APIs, and ensuring secure, disruption-free operations. Legacy systems were retired, data migrated in under a quarter, and resources optimized. Clear documentation, training, and strategic change management enabled seamless integration across four mergers, doubling Speedway’s digital footprint without disrupting customers.
Magnetic successfully consolidated multiple IT systems, migrated over 4,000 stores, and managed 4+ million customer records in under a quarter – doubling Speedway’s digital footprint while reducing costs and enhancing customer experience.
thousands of stores
4k Stores Migrated Seamlessly
repeatable expertise
Migrated Million Tech Stack Acquisitions 4X
Fast Migration at scale
Seamlessly Managed 4M Customer Data Records
Magnetic Mobile enhanced Speedway's digital presence and customer loyalty during major mergers by optimizing the Speedy Rewards app and streamlining data migration.
Magnetic transformed Speedway’s digital operations through seamless integration, efficient resource optimization, and enhanced infrastructure across four mergers.
Ready to Grow? We are Ready to Go
Magnetic’s expertise in mergers and acquisitions has proven instrumental in driving seamless digital transitions for enterprises. From integrating complex IT systems and migrating vast datasets to retiring legacy platforms and scaling infrastructure, we’ve consistently delivered efficient, secure, and disruption-free solutions. Our ability to align IT cultures, ensure compliance, and manage costs has enabled organizations like Speedway to navigate M&A challenges with confidence. With a track record of handling billion-dollar tech stacks, millions of customer data points, and enterprise-scale migrations, Magnetic continues to set the standard for operational excellence and innovation in M&A integrations.
More Projects
Comprehensive Digital Wallet
Discover how to design a seamless, user-friendly customer experience with digital wallets. This all-in-one solution includes features such as gift card scanning, rewards tracking, digital loyalty cards, transaction history, and more.
Seamless Consistency Across Digital Channels
Speedway’s brand stood out as consistent and impactful, thanks to the time and effort invested in creating a unified design system. This system ensured all devices and platforms worked in harmony, guided by a…
