Gabbi Hardin

Web Designer

From Marxent Intern to Magnetic Design Star...

Gabbi started at our sister company, Marxent almost 4 years ago, as an intern. She quickly grew her skills and has become a shining example of how we get $hit done each day with flexibility, skill, and superior customer delivery. In 2017 the Retail Division of Marxent (Gabbi's team) became its own company, Magnetic Mobile!

Gabbi In Her Own Words...

For as long as I can remember I'd set a timeline for myself: Finish high school, earn a college degree, get a job, get married, buy a house and have babies. Sometimes I'd get so caught up following the timeline, I'd forget I had to, say, pick a major or decide on a career path. Luckily, one of my high school teachers suggested I go to art school. I was against it at the time — coming from a small farming community, I didn't realize I'd actually be able to support myself with an art degree. Then I visited the School of Advertising Art (SAA) and quickly fell in love.

After touring the classrooms and getting to meet students, faculty and staff, I knew SAA was where I wanted to be. Everything about the school felt right, and I was accepted on the spot. I was in love with the atmosphere, the teaching methods and the curriculum, and didn't see the point in looking at or applying to another school.

My mind was made up. SAA was where I'd spend the next two years.

At SAA, I was a part of something greater than myself...

Attending SAA turned out to be a dream come true. I was a part of a family, with the students all learning the same curriculum and working toward the same goals. Most of the teachers were ex-students themselves, and had completed the same classes and lessons we were working through. As such, the teachers and faculty were supportive of the students not just in our education, but in our personal lives as well. They understood what we were going through and they wanted us to succeed — not just because it made the school look good, but because they cared about each of us living our dreams and doing what we had set out to do.

Portfolio at SAA is one of the most stressful yet rewarding things I've ever experienced. Four months of living and breathing design projects, as you perfect and mount them for display at the portfolio show. During what was probably the most stressful day of portfolio, Marxent's CEO, Beck, called me to discuss what Marxent was expecting during my 4-week externship.

I remember almost not answering the phone because it was an out of state number, but remembering at the last second that Marxent had a Florida office and picked up the phone. That call was exactly the push I needed to survive the last few days of portfolio. I even finished early!

Every end is just the chance for a new beginning

By the time portfolio was wrapping up, I was more than ready to start my 4-week externship at Marxent. Little did I know I was about to join another family. When I started at Marxent I was welcomed with open arms. During my externship I worked with 3D modelers, taking photos of designer shoes for them to model. I also worked on making icons and animations for the Hess app, and worked on the Hess Toy Truck website. Working side by side with designers, modelers and developers allowed me to expand my skill base and enabled me to be more versatile as a designer.

On what I thought was my last day, I gave a big speech about what I'd learned at Marxent and how much I appreciated everyone who had taken time to get to know me and explain how things worked. It was at a "farewell lunch" that my mentor, Ryan, pulled me aside to say that Marxent wanted to offer me a summer internship. To say I was thrilled is an understatement.

I've now been at Marxent [Magnetic] for more than two years, and I've learned so much by doing a variety of things. I made the transition from creating assets for monthly content to creating comps and designs for websites, and I'm now working on finishing a skill jump — by learning to write HTML and CSS. Working at a startup really allows you to get to know the people around you on a personal level. At Marxent we're more than co-workers, we're a family.

Gabbi's SAA Video

Interested in joining the Magnetic team?

If you'd be a good fit for Magnetic, apply here.

A Custom Designed App
as Unique as Your Brand.

We specialize in customized app designs for each unique brand. Our apps touch thousands of households, daily. We are mobile focused and retail centered in design.

Our highly skilled cross-functional team has been working in the digital space, honing their expertise in: agile methodologies, software development, QA, business analytics & intelligence, and user experience with a proven history of over 50+ app releases to the App & Google Play Stores. Our portfolio of apps are approaching one million active users per month. We have a history of pushing customer adoption and engagement further.

Our Expertise.

  • Geolocation Services - Store Location & Mapping
  • Loyalty Program Data Presentation
  • Transaction History
  • Mobile Wallet Integration
  • Personalized Messaging
  • In-App Messaging
  • Coupon & Offer Management
  • Social Login & Sharing
  • Customer App Registration
  • NCR's Advanced Marketing Solutions (AMS) Integration

Focused Native App Development.

Consistent 5-Star Ratings for Our Apps.
We use leading UX best practices and design trends to make sure your app outshines the competition and pleases your customers. Our customers love it. We have consistently ranked 5-stars on iOS deployments and over 4.7 on Android on the last 50 custom app releases we have deployed.

Rapid Development, concept to store in 3 months.
Using technical expertise and proven agile methodologies, we accelerate your go-to market mobile strategy. We don't make you wait until the end, we show you demos every two-weeks, like clockwork.

Retail Mobile Strategy Focused.
We stay ahead of the trends in retail technology—keeping you ahead of the competition from mobile wallet integration, to AR/VR in-store technology, to social media login.

Experienced Mobile Developers.
Our developers are focused on coding for mobile, perfecting their skills in Java and Objective C every day, with tens of thousands of hours of experience and over 50 app store releases under our belts.

Ongoing App Maintenance & Partnership Program.

Worried about long-term maintenance and future app releases? We have that covered too, by making sure your app is healthy and successful. We maintain a dedicated partnership, working alongside you to release new features on a quarterly basis after initial app store deployment.

  • OS (Operating System) Update Releases
  • Bug Fixes & Crash Reporting
  • Analytics & Customer Engagement
  • Benchmarking Mobile Technology Roadmapping & Strategy
  • Emerging Mobile Technology Trends

We Build Web Forms & Functions.

Not all apps are suited to be native, but all apps have to play nice with mobile. We have created several mobile friendly web applications for our retail clients that are fully integrated with key customer data sources that have been very popular with customers. Most recently, we transformed a large retailer's corporate website into a customer centered and mobile friendly platform to build engagement for millions of customers.

Our Expertise.

  • Scalable Web Services
  • SQL database design
  • ASP.Net or MVC
  • JQuery
  • CMS Integration
  • AMS Integration
  • Mobile First Responsive Web Design

Focused Web App Development.

Experienced Web Developers.
Our developers are focused on coding for mobile, perfecting their front-end and back-end development skills in HTML, CSS, JavaScript, and C# everyday, with tens of thousands of hours of experience and 100's of deployments under our belts.

Retail Mobile-First Strategy.
We stay ahead of the trends in retail technology, keeping you ahead of the competition from personalization and day-parting banner messaging integration, to social media login.

Built-in Analytics Reporting.
We take data insights seriously and use that to inform your web designs. All our apps come standard with Google Analytics reporting integration built-in. We also provide custom analytics for more sophisticated implementations with analysis.

Safe and Secure Data Protection.
Hosted on secure cloud servers with 24-hour monitoring and a dedicated 99% uptime commitment. We are reliable and safe.

Our Partners